Developing Your Personal Brand For Your 100k Job Search

Personal branding is becoming more important than ever, especially when it comes to your next 100k job search.

Your personal brand is how you are defined and seen in the marketplace for employers. Compared to a few years ago your current search will put you up against a lot more competition, which means you must work extra hard to differentiate yourself. Today personal branding means much more than a well thought out resume and dressing up for the interview. Be creative and find ways to make yourself stick out from the crowd.

Personal brochures are a personal branding and marketing tool that have been around for years in the real estate industry. Consider instead of just a plain old resume a glossy color brochure with photos. Items you will want incorporate include a personal bio and highlights of your career.

Careful thought should be put into every word you use from your verbal introduction to the words in your resume and how you answer questions in the interview. Verbal branding can also be incorporated into your email address, phone number and anything you create. Obtaining a vanity phone number and creating a new email address can go a long way when it comes to job search. Expand your vocabulary of successful words, avoid negative ones and become aware of how much they can affect the outcomes.

Consider writing several articles on your industry or starting your own blog to show off your expertise in your field.

Being able to show off your articles that you were able to get printed in the paper or got published on reputable websites can showcase you as a professional that is in demand and whose opinion matters. It is really not that difficult and will be something that you can use for 100k job searches for years to come. Other options may include speaking engagements or being featured on the news if there is something relevant to your industry going on or a new development that you can comment on.

If you are currently pursuing new opportunities (aka unemployed) this is the perfect time to also indulge in unpaid work that can boost your personal brand as well. This does not have to be limited to volunteering and charities but can also be consulting for big name companies or new cutting edge ventures which will look great on your resume.

TOP photo sites in Venice (Part 2)


• Choose the right time of the day; lighting and illumination of the square and its surroundings is always changing.
• If you want a picture without people, then get up early! You will be surprised at how many photographers you will meet on the way. Be sure to include famous Venice landmarks in your foreground or the middle ground composition element.
• In case of rain or flooding, use water as your reflection surface to capture unusual pictures of places
• The best time for taking amazing pictures is during the sunrise (the whole square is illuminated)
• Be patient and wait to get a clean composition for your photo
• For some panoramic pictures of Venice, go to San Marco Tower

Positions and description

Position to take picture of:
1) San Marco Square – wide view of whole square
2) St. Marco Cathedral – front view & famous clock with horses
3) Panorama view of Venice – San Marco Tower
4) Doge’s or Dukkati palace
5) River bank of San Marco Square with famous Gondolas & Venice church in behind
San Marco Square and the surrounding area is one of the most iconic places in Venice, recommends famous Eleventy Traveler Blog. It’s hard to find a postcard from Venice without a shot of San Marco Square, or at least some type of detail shot from this location. Some general advice is to watch for the light. Try to be there at sunrise or at least during sunset. Sunrise is preferable over sunset, because the whole square receives perfect morning light. During sunsets, most of the square is filled with hard shadows. Sunrise is also the best time if you want to take a photo without people in it.

On the square, you will find many of the iconic buildings and details that Venice is famous for, so be patient and walk around to find new ideas for your photos. Don’t forget to include some of the typical elements as your foreground, middle ground, or even background composition elements. If you combine morning or evening light with San Marco Square, you will be sure to capture some AMAZING pictures.

How to take photo on each of defined location:

Use a wide lens, as the square is at least 200m in width and the building (San Marco Tower) is more than 100m tall.

If you want to include people, then use an aperture setting of F-8 or F-12 and focus 1/3 from your focus point to get everything in focus and still maintain a sharp image.

Use a tripod and a long shutter speed (30s+) to remove people from your pictures, or take multiple pictures and combine them in post-processing.

We also recommend that you use “normal” lenses, starting from 35mm upwards. With 35mm range you will not be able to capture the whole square, but you will be able to keep perspective and show the Cathedral at its proper size.

From this position, you can also capture the building arches that surround the square as your framing tool.

Get there early for less of a crowd or no crowd at all.


Wide lens recommendation

Tele lenses for detail shots

Bring a tripod if you want to remove people or take pictures in a low light situation.

Use ND filters if you want to manage the difference in shadow and open lightening

TOP photo sites in Venice

Dukkati palace or Doge’s palace
Information and Tips About Location
The best time by far to be there is at sunrise (September-March). If you are there at the right time and have a nice sunrise, the shadows of the crosses on the building are illuminated in yellow. Once you see this in person, you will be blown away!

Play with the shadows, which the morning and evening light will provide.

Try to capture some movement (people) between the Dukkati palace arches.

Look above and take shots of the details, as well as those small statues that are all over palace.

Use the Doge’s palace as your foreground element and try to combine a picture with the San Marco Tower or the statue with the lions as your main focal point.

If you have time, we also recommend that you visit the museum at the Doge’s palace. It is one of the best museums that you can find in Europe.

• Use a wide lens if you want to combine San Marco Tower and other elements in one picture.
• A normal lens and a few steps back will give you a picture with very interesting perspective distortion.
• A Telelens will give you the option of capturing the details of the palace exterior.
• Tripod – in sunset or sunrise light

River bank of San Marco Square with the famous Gondolas
Information and Tips about location

From this location, you can take two iconic shots of Venice.

The first position will give you the perfect place to take pictures of Venice’s famous gondolas. This is a parking spot for gondolas so you are able to take a picture with repeat patterns and plenty of fascinating gondola details.

The second iconic shot at this location is the island where the church of San Giorgio is located. There is no postcard of Venice without the San Giorgio church on it.

If you combine both elements with nice light, you will definitely get an amazing shot, perhaps one of your best from Venice.

Be there at sunrise, as the whole riverbank and the Dukkati (Doge’s) Palace are perfectly lit with almost no dark areas. Be patient if there is no sun and watch for equally beautiful changes in the cloud color.


• Tripod – this is essential here, especially if you want to show movement in the gondolas or take pictures during sunrise and sunset lighting.

• A second option is to use a higher shutter speed (high ISO) to capture the free motion of the gondolas.

• Use a normal or wide lens to include as many gondolas as possible, as well as their surroundings

• No need for a telelens.

• Use an ND filter to extend your sunrise or sunset shooting time.

Priceless Photography Techniques

These photography techniques will save you a lot of time. Experience is the best teacher but being able to get a jump ahead is priceless.

Different techniques can be applied to the different types of photography. You may be interested in night photography or perhaps macro photography.

Those subjects will be covered here, and many more.

Don’t try to take in too much all at once. Pick a favorite and spend the time studying and practicing them.

You will find that many of the photography techniques can be applied to all or most of the photography that you wish to do. However there are some that are best suited to specific situations.

When studying these techniques remember that they are guidelines. Do not consider them as hard and fast rules. To be artistic with your photography you must be willing to bend or break them. Try everything that you can think of and take a lot of photos.

Remember that when you take a lot of photos there will be some that you are not very happy with. Don’t delete these you may be able to turn them into real works of art by enhancing them.

Now the first technique we are going to take a look at is photographing waterfalls.

Waterfalls are great subjects and you will end up with some stunning photos. The action of the flowing water set against its stationary background will draw the interest of viewers by giving the photo a sense of dimension.

Shooting at night can produce some of your best photography. The contrast between the subject and background can be subtle or very dramatic. Once again be prepared to take lots of shots.

If you would like to pursue the concept of contrast there is one technique that you simply must try. Contrast, textures and shapes are what this technique is all about.

Considered as old fashioned by some it really is a very artistic form of photography and may surprise you with how powerful your photos turn out.

If you have been unhappy with previous results or if you have not considered this technique yet check out these great tips by clicking on the link above. You will be quite pleased with the dramatic, emotional results you can achieve.

From the dramatic we will move along to the just plain fun.

Macro photography is all about having fun by displaying your subject as larger than life. There are a number of concerns to overcome and special equipment to consider. So follow along with these tips and get a big head start on this fun technique.

No matter which season we are enjoying there are always plenty of opportunities for photography. The trickiest of the four seasons though would have to be winter. Now when I speak about winter I mean ice and snow and very cold temperatures. I realize that not all areas of our little planet enjoy this combination during their winter but if you live in an area that does, then you will find these photography techniques invaluable.